The 6 Best Fitbit Models for Beginners, Athletes, and Kids (2026) In recent years, the wearable fitness landscape has undergone significant changes since Google acquired Fitbit for $2. 1 billion in 2021.
Gone are the days of bulky smartwatches that dominated the market a decade ago. Today, lightweight devices prioritize health tracking over flashy displays.
Fitbit's evolution is striking, thanks in part to Google's stewardship. The company has shifted from being a niche player in the smartwatch market to becoming one of the leading wearables brands.