The Mouse House Meets the Condiment King: What Disney's Deal with Kraft Heinz Means for Branding The Walt Disney Company and Kraft Heinz have announced a wide ranging brand deal that will see Kraft Heinz products integrated into Disney's media, theme parks, and cruise business.
This partnership is significant because it brings together two massive companies with iconic brands to create new experiences for their consumers.
For Disney, the agreement represents an opportunity to bring in new revenue streams and solidify its position as a leader in entertainment.