The Ad Supported Trojan Horse: Disney's Strategic Gamble Disney's recent earnings call with investors has sent shockwaves through the industry.
CEO Josh D'Amaro hinted at a free, ad supported streaming product for consumers, which on the surface seems like a no brainer. However, this move is part of a high stakes game of cat and mouse with competitors.
The writing has been on the wall for some time: as streaming services proliferate and prices rise, consumers are increasingly looking for cheaper alternatives. Fox Corp.