NBC Wins TV Season in Total Viewers for the First Time Since 2002 The television landscape has undergone significant changes since the Must See TV era of the 1990s, but one constant remained – CBS's dominance in total viewers.
This season marks a turning point with NBC emerging as the most watched broadcaster in primetime for the first time since 2002.
NBC's win is the culmination of several events and trends that have been shaping the TV landscape for years. The network's success can be attributed, in part, to its strategic programming decisions.