New Zealand's Tour of South Africa to be Shown Live on Sky Sports as Part of New Deal The five year agreement between SANZAAR and Sky Sports will bring live coverage of key matches, including the Rugby Championship and Bledisloe Cup, directly into British living rooms.
This development highlights the importance of having a strong foothold in one of the world's most influential sports markets. At its core, this deal is about cementing rugby's status as a global sport.
By retaining Sky Sports as a key broadcaster in the UK, SANZAAR demonstrates a willingness to prioritize accessibility and build a wider following.