SiriusXM's Sports Bet: A New Era in Audio Subscription? SiriusXM is launching a sports subscription service, a calculated risk that could pay off or prove costly.
The satellite radio giant has been building momentum in the sports audio market, driven by skyrocketing demand for live content.
The new service, which launches on September 1st, offers every NFL, MLB, NBA, and NHL game, as well as Formula 1 races, PGA TOUR events, and WWE Premium Live Events.